Welcome to MAPP - Centre for research on customer relations in the food sector.
INNOVATIVE METHODS IN CONSUMER RESEARCH
The 8th International MAPP Workshop on Consumer Behaviour and Food Marketing takes place on
May 4-5, 2010 in Middelfart, Denmark.
The purpose of the MAPP Workshop 2010 is to bring together researchers from academia and industry and present innovative research, meet future collaborators and discuss the latest ideas.
The programme will be available in March.
Alina Tudoran started as assistant professor March 1, 2010. She holds a PhD in economics and consumer behaviour from the University of Coruña (Spain) in collaboration with University of Tromsø (Norway).
Before coming to ASB, she taught graduate level applied statistics at the University of Coruña. Her main research interests are in the area of marketing, experimental and behavioural economics and quantitative methods in consumer research.
Her current research interests fall in the areas of consumer retention and habits and e-commerce issues relating to marketing research.
New study about New Nordic FoodSince 2007 the Nordic Council of Ministers’ project New Nordic Food (NNF) has launched a number of initiatives to promote Nordic cuisine. Particularly within culinary art and regional production, this project has found support.
With a view to future economic plans and strategies, the Nordic Council of Ministers wants a bearing on the economic potential for NNF and for food products produced according to the values and competences usually connected with NNF.
An assessment of this potential was the objective of this project which was carried through in Denmark, Finland, Iceland, Norway and Sweden.
Read summery (in English)
Read introduction (in Danish) and download report (in Danish)
Healthy parents Parents focus very much on her children's diet and eating habits - but what about their own diet?
In the course of a research project at MAPP, mothers have been interviewed about their changing diets and eating habits during all the stages of becoming and being a parent. Mothers in Denmark have been interviewed face-to-face, while mothers in Germany have been interviewed via e-mail interviews. First results are available now, but further analysis is under way.
Read more here
MAPP & the press
Contact communications manager
Julia Rolsted Stacey regarding press questions and she will coordinate contact to the researchers. Her direct phone number is +45 8948 6492.
Latest research on VIDEO
Kampen ved køledisken - Det bedste mellemmåltid: Tino Bech-Larsen og Birger Boutrup Jensen
Konflikter når børn og forældre køber ind sammen: Maria Kümpel Nørgaard
Eating habits of pregnant women: Jessica Aschemann Witzel
Interview om sustainable innovation workshop: Susanne Pedersen
Campaigning to make people change: John Thøgersen
Fødevarebranchens udfordringer: Lars Esbjerg
See casts here
Recent published publications Aschemann, J., & Hamm, U. –
Do consumers prefer foods with nutrition and health claims? Results of a purchase simulation.
Journal of Marketing Communications, 16(1-2), 47-58, 2010.
Esbjerg, L., Buck, N., & Grunert, K. G. –
Making working in retailing interesting: A study of human resource management practices in Danish grocery retail chains.
Journal of Retailing and Consumer Services, 17, 97-108, 2010.
Grunert, K. G., Trondsen, T., Campos, E. G. & Young, J. A. –
Market orientation in the mental models of decision-makers: Two cross-border value chains.
International Marketing Review, 27(1), 7-27, 2010.
Kazbare, L., van Trijp, H. C. M., & Eskildsen, J. K. –
A-priori and post-hoc segmentation in the design of healthy eating campaigns.
Journal of Marketing Communications, 16(1-2), 21-45, 2010.
Traill, W. B., Shankar, B., Brambila-Macias, J., Bech-Larsen, T., Aschemann-Witzel, J., Strand, M., Mazzocchi, M., Capacci, S., Verbeke, W., Perez-Cueto, F. J. A., D'Addesa, D., Saba, A., Turrini, A., Niedzwiedzka, B., Koziol-Kozakowska, A., Kijowska, V., Piorecka, B., Infantes, M., Wills, J., Smillie, L., Chalot, F., & Lyle, D. –
Interventions to promote healthy eating habits: evaluation and recommendations.
Obesity reviews, 1-4, 2010.
Verbeke, W., Van Wezemael, L., de Barcellos, M. D., Kügler, J. O., Hocquette, J., & Grunert, K. G. –
European beef consumers' interest in a beef eating-quality guarantee: Insights from a qualitative study in four
EU countries.
Appetite, 54, 189-196, 2010.
Read more about publications here