Annual report 2008-2009 MAPP's annual report presents highlights of our research in 2008-2009.
The annual report presents in six short articles the results from ongoing as well as concluded research projects. Furthermore it includes a list of our publications and a staff list.
Download the annual report here
Kan sundhed brandes? Resultater fra et tværfagligt forskningsprojekt om
Health Branding Det er med glæde, vi kan invitere dig til seminaret
Kan sundhed brandes? mandag den 20. september 2010 kl. 12.00 – 16.30 på Handelshøjskolen, Aarhus Universitet.
Deltagelse er gratis. Send en e-mail til Maja Gammelgård, majag@asb.dk med navn, virksomhed, adresse og e-mail, hvis du ønsker at deltage i seminaret. Sidste frist for tilmelding er fredag den 10. september 2010.
Læs mere om seminaret her
MAPP-konference 2010 finder sted den 1. december, 2010 i dejlige omgivelser på Comwell Kellers Park.
Emnet for årets konference er
Trends i fødevaresektoren 2010-2015. Mere om programmet i sensommeren.
International marketing expert new honorary doctor at Aarhus School of Business, Aarhus University How are producers of staple goods to handle competition from the supermarkets’ own brands since these are both the minor companies’ clients and worst enemies? Professor Jan-Benedict E.M. Steenkamp from University of North Carolina will hold a lecture on this topic at Aarhus School of Business, Aarhus University on Thursday 9 September when Steenkamp is awarded an honorary doctorate at Aarhus University.
The title of the lecture is called
Successful Strategies for FCMG Companies in Good and Bad Times. The lecture will take place at Aarhus School of Business, Aarhus University on Thursday 9 September at 15.00 in auditorium E2.
Professor Jan-Benedict E.M. Steenkamp has been a member of the Advisory Board of MAPP, Department of Marketing and Statistics at Aarhus School of Business, Aarhus University.
Read more here
PHD DEFENCE Monday September 13 at 10.00 in auditorium E1, Aarhus School of Business, University of Aarhus, Fuglesangs Allé 4, 8210 Aarhus V there will be a public defence of the thesis
Food health branding: Public discourse and health associations PhD student
Polymeros Chrysochou, Department of Marketing and Statistics
The members of the assessment committee are:
Dr. Monique Raats, University of Surrey
Professor Peter Sandøe, Danish Centre for Bioethics and Risk
Associate professor Tino Bech Larsen, ASB (formand)
After the defence there is a reception in the café in Glassalen. The thesis can be obtained from Departmental Secretary Doris L. Andersen
doa@asb.dk.
PHD DEFENCE Monday September 13 at 14.00 in auditorium M2, Aarhus School of Business, University of Aarhus, Fuglesangs Allé 4, 8210 Aarhus V there will be a public defence of the thesis
Functional food acceptance in the food chain PhD student
Rasa Krutulyte, Department of Marketing and Statistics
The members of the assessment committee are:
Professor Wim Verbeke, Ghent University
Deputy Director Alan Friis, DTU
Professor Karen Brunsø, ASB (formand)
After the defence there is a reception in the café in building R. The thesis can be obtained from Departmental Secretary Doris L. Andersen
doa@asb.dk.
Recent published peer-reviewed articles
Thøgersen, J. – Country differences in sustainable consumption: The case of organic food. Journal of Macromarketing, 30(2), 171-185, 2010.
Lyly, M., Ohls, N., Lähteenmäki, L., Salmenkallio-Marttila, M., Liukkonen, K., Karhunen, L. & Poutanen, K. – The effect of fibre amount, energy level and viscosity of beverages containing oat fibre supplement on perceived satiety. Food & Nutrition Research, 54, 2149, 1-8, 2010.
Grønhøj, A. & Bech-Larsen, T. – Using vignettes to study family consumption processes. Psychology & Marketing, 27(5), 445-464, 2010.
Find more publications here
Go to Research@asb and find more information about MAPP's latest publications.
MAPP & the press
Contact communications manager Julia Rolsted Stacey regarding press questions and she will coordinate contact to the researchers. Her direct phone number is +45 8948 6492.