EURECA
The European Master’s Programme in Consumer Affairs is offered by Aarhus School of Business, Aarhus University (ASB), Technische Universität München, Wageningen University and Warsaw University of Life Sciences. ASB and the three other partner universities cooperate to offer a two- year world-class integrated programme in the field of Consumer Affairs.
Therefore, if you would like to study MSc in Marketing or MSc in Consumer Affairs Management at ASB you could also consider to apply for becoming part of the European Master’s Programme in Consumer Affairs (EURECA). Joining EURECA will enable you to apply for a grant to study at one of our EURECA partner universities in your electives’ semester.
Application
To apply you have to be enrolled in one of the following programmes; MSc in Marketing or MSc in Consumer Affairs Management. There is a limit of 20 students per year per EURECA partner university.
Programme structure – with Aarhus School of Business, Aarhus University, as home university
If you enrol at ASB, it will become your home university. At ASB you can choose between either the Marketing specialisation or the Consumer Affairs Management specialisation.
Final degree: MSc in Economics and Business Administration - Marketing or MSc in Economics and Business Administration - Consumer Affairs Management
Language of instruction: English
Duration: 4 Semesters
Exchange: 1 Semester at a EURECA partner university, possibility of student grants
At our EURECA partner universities you can choose between the following specialisations
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Consumer Studies (Wageningen)
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Consumer, Technology and Innovation (Munich)
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Food Policy and Management (Warsaw)
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Marketing Management (Wageningen)
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Sustainable Consumption (Munich)
Students can in principle combine the specialisations as they please, under the constraints of timing of semesters (spring/autumn semester) and overlap (in curriculum). See overviews below.
Overview of EURECA study programme for MSc in Marketing
|
1st semester
Courses at ASB |
2nd semester
Courses at ASB |
3rd semester
Specialisation at a EURECA partner university:
TUM - Sustainable Consumption*
TUM- Consumer, Technology and Innovation*
WU - Marketing Management
WULS - Food Policy and Management |
4th semester
Thesis
|
Overview of EURECA study programme for MSc in Consumer Affairs Management
|
1st semester
Courses at ASB |
2nd semester
Specialisation at a EURECA partner university:
TUM - Sustainable Consumption*
TUM - Consumer, Technology and Innovation*
WU - Marketing Management
WU - Consumer Studies |
3rd semester
Courses at ASB |
4th semester
Thesis
|
* Courses of the TUM specialisations "Sustainable Consumption" and "Consumer, Technology and Innovation" are offered both in the 2nd and 3rd semester. To get 30 ECTS, students have to choose courses of both specialisations. Students can decide on which courses they concentrate.
List of abbreviations:
ASB = Aarhus School of Business, Aarhus University
TUM = Technische Universität München
WU = Wageningen University
WULS = Warsaw University of Life Sciences
EURECA makes the difference
With EURECA you are part of a truly European Master’s Programme with the four universities in the North, East, Central and West of Europe. Within EURECA you can choose two out of seven specialisations. In general, the specialisations will give you factual knowledge about consumer affairs, strictly and in connection with business and government; especially with regard to European consumer issues. Methodical skills in applied consumer research and in communication are significant parts of the programme. After graduation you will be an academically trained consumer expert primarily in the field of your specialisations. As the focus is on EU consumer issues and the language of instruction is English you will be well-prepared for the modern European job market.
EURECA is supported by the European Commission.
www.eureca-online.eu
Information for incoming EURECA students
Information for outgoing ASB-students
