Stakeholder
onsdag, 09. maj 2012 |
AN UNEQUABLE RACE: WHEN BUSINESS MODELS NEED TO FOLLOW TECHNOLOGY ADAPTATION
AN UNEQUABLE RACE: WHEN BUSINESS MODELS NEED TO FOLLOW TECHNOLOGY ADAPTATIONGünzel, F. & Holm, A. B. 6 jun 2012Publikation: Forskning - peer review › PaperIn this paper we review how openness towards technological innovation and opening of the traditional business model in the newspaper industry has led to an undermining of the industry’s dominant business model and to a dismantling of the extended business model configuration. More specifically, we discuss how changes introduced during the on-going development of digital platforms of news production and delivery has affected key components of these business models, namely value creation, proposition, delivery and capture. By using a multiple case study approach we have examined the development of the three leading Danish newspaper titles business models. The findings suggest that openness towards new technology needs to be coupled with openness towards business model experimentation to secure that new technologies do not solely dictate company’s future path. Instead learning experiences through business model experimentation should secure the balance of value creation and value capture for all stakeholders involved. OriginalsprogEngelskUdgivelsesdato6 jun 2012Antal sider28StatusUdgivetKonferenceKonference12th EURAM conferenceLandHollandByRotterdamPeriode06-06-12 → 08-06-12
tirsdag, 08. maj 2012 |
A macromarketing perspective on food safety regulation: The Danish ban on trans-fatty acids
A macromarketing perspective on food safety regulation: The Danish ban on trans-fatty acidsBech-Larsen, T. & Aschemann-Witzel, J. 2012 I : Journal of Macromarketing. 32, 2, s. 208-219. 12 s.Publikation: Forskning - peer review › TidsskriftartikelThis article discusses the implementation and diffusion of mandatory and voluntary food safety regulations from a marketing systems perspective, and specifically applies this framework to an analysis of the antecedents and implications of the Danish 2003 ban on trans-fatty acids (TFAs). The analysis is based on reviews of published material and on interviews with food marketers, nutrition experts, and policy makers. It is established that the ban was implemented due to scientific proof of health risks associated with the intake of TFAs but also as a result of aligned interests and efforts of the major stakeholders in the Danish food marketing system. Adding to the literature on diffusion of regulatory initiatives, the analysis shows that the Danish ban on trans-fats had—and still has—an important impact on trans-fat regulation in other European and overseas countries. In the final section, insights from the analysis are used as a starting point for a discussion of how public authorities, food marketers, and macromarketing researchers can apply the marketing systems perspective when designing, managing, and studying future cases of food safety regulation.OriginalsprogEngelskTidsskriftJournal of MacromarketingUdgivelsesdato2012Vol/bind32Tidsskriftsnummer2Sider208-219Antal sider12ISSN0276-1467DOIhttp://dx.doi.org/10.1177/0276146711435262StatusE-pub ahead of print
mandag, 16. april 2012 |
Decoupling, re-engaging: managing trust relationships in implementation projects
Decoupling, re-engaging: managing trust relationships in implementation projectsRose, J. & Schlichter, B. R. 2012 I : Information System Journal.Publikation: Forskning - peer review › TidsskriftartikelAbstract. An important aspect of the successful implementation of large information systems (such as Enterprise Resource Planning (ERP) systems) is trust. These implementations impact the legitimate interests of many groups of stakeholders, and trust is a critical factor for success. Trust in the project is contingent upon many factors, is likely to vary over time and should not be taken for granted. Previous studies have identified the relationship between trust and project outcomes and suggested trust-building strategies but have largely ignored the dynamic quality of trust relations through the life of a major project and the complex demands of managing those fluctuations. We investigate evolving trust relationships in a longitudinal case analysis of a large integrated hospital system implementation for the Faroe Islands. Trust relationships suffered various breakdowns, but the project was able to recover and eventually meet its goals. Based on concepts from Giddens’ later work on modernity, we develop two approaches for managing dynamic trust relationships in implementation projects: decoupling and re-engaging.OriginalsprogEngelskTidsskriftInformation System JournalUdgivelsesdato2012DOIhttp://dx.doi.org/10.1111/j.1365-2575.2011.00392.xStatusE-pub ahead of print
fredag, 13. april 2012 |
Do Companies care about the environment and do they dare communicate it?
Do Companies care about the environment and do they dare communicate it?Madsen, H., Nielsen, A. E., Thomsen, C. & Ulhøi, J. P. 2012Publikation: Forskning - peer review › PaperThe actual debate on climate changes has clear relevance to debates and developments in areas such as corporate environmental management and corporate social responsibility. For quite a while, management scholars have investigated the interrelations between corporate business activities and the natural environment and society at large. Since it makes good sense for industry to respond to concerns and stakes espoused by key holders, it is of high relevance to identify and analyze patterns in company’s perception of these behavioural drivers as well as how they try to influence stakeholders when communicating attitudes and actions related to their environmental and societal concern. Data for this paper comes from two studies: (i) a questionnaire based survey distributed to a random sample of industrial companies in Denmark in 1995, 1999, 2003, 2007 and 2011 focusing on their respond to the environmental challenge; and (ii) an interview based study of CSR activities in Danish SMEs in 2007. The paper concludes that despite the apparent attractiveness of self-regulation in industry, the major influence on industry’s’ environmental and climatically related behaviour seems to originates from stakeholders representing regulatory factors; i.e. voluntary options tend not to be widely adopted thus pointing to a continued strong need for an effective regulation. Furthermore, it concludes that SMEs and SME managers tend not to communicate strategically and externally about the CSR activities of the company.OriginalsprogEngelskUdgivelsesdato2012Antal sider38StatusAccepteretKonferenceKonference12th Conference of the European Academy of ManagementLandHollandByRotterdamPeriode06-06-12 → 08-06-12
mandag, 30. januar 2012 |
Keynote presentation: Project Management, Technology and Evolving Work Processes: working with authentic clients in the classroom to prepare students for a rapidly changing work environment
Keynote presentation: Project Management, Technology and Evolving Work Processes: working with authentic clients in the classroom to prepare students for a rapidly changing work environmentKampf, C. E. 2011Publikation: Rådgivning › Konferenceabstrakt til konferenceBridging the classroom and workplace is a challenge in the Project Management classroom because students rarely have the opportunity or the experience needed to head up large projects. So how can instructors present the opportunity to develop skills and gain experience needed to understand project management in a classroom setting? To begin to answer this question, the presentation describes three key strategies used in a Project Management course developed from a communications perspective in the International Bachelor Program in Marketing and Management Communication, Business & Social Sciences, Aarhus University.First, this Project Management course involves continual, ongoing development through working with real clients. To learn about project management from a communications perspective, learners were asked to work in teams for project conception and planning. To communicate with the client, they needed to learn about and use project management documentation, as well as how to design and plan a useful project in a context with real multiple stakeholders. This instructional strategy focused the course not on Project Management software per se, which is changing so rapidly that today’s tools may not be used in the workplace when students graduate, but rather on the ”engine” of problem solving and communication strategies which drives projects and affects project success from the stakeholders point of view. Once students understand the engine, they are able to not only use software tools, but understand the significance of their planning process and interpret visuals produced by the tools more effectively.Second, learners were given the opportunity to analyze an authentic complex audience, and frame the problem to which their project would respond. Thus, they learned not only what the project management documents looked like, but also how these documents are interconnected and work together to solve a problem. In addition, as they were in communication with a real client, they needed to work iteratively, ch anging their understanding of the problem, which in turn changed their options for solving the problem as well as planning and communicating the solution. This dynamic participation in problem solving helped students gain experience beyond recognition and reproductionCampus Encounters – Bridging Learners Conference“Developing Competences for Next Generation Service Sectors”April 13–14, 2011, Porvoo, Finlandof the surface structure of the documents because they could see what their writing accomplished as the client responded to their projects.Finally, learners were expected to bridge theory and practice by the manner in which they framed their projects. They were introduced to literature in four categories: Project Management Overview, Project Management Processes, Knowledge Management Theory and Case studies. Then, they were challenged to integrate key concepts from Knowledge Management theory into their project, as well as use the other readings to guide them in their work processes. In applying Knowledge concepts to their project management documentation assignments, students were challenged to rethink their understanding of knowledge, which then led to changing their understanding of both the problem and solution. This required them to connect knowledge management theory to their understanding of the problem, their framing of the solution, as well as recommendations for communicating knowledge gained in the project the future.In summary, the combination of using real clients, analyzing an authentic complex audience and setting up the curriculum to support connections between theory and practice in assignments enables learners to gain relevant experience with and build their skills for applying project management tools in authentic contexts. This combination prepares students for a rapidly changing work environment by helping them focus on problem solving skills relevant to Project Management regardless of the technology used to support it.OriginalsprogEngelskUdgivelsesdato2011StatusUdgivetKonferenceKonferenceCampus Encounters--Bridging CompetencesLandFinlandByPorvooPeriode13-04-11 → 14-04-11
mandag, 30. januar 2012 |
Turning CSR on it's head: CarrotMob.org using Social Media to entice local businesses to reduce their ecological footprint in the US and EU
Turning CSR on it's head: CarrotMob.org using Social Media to entice local businesses to reduce their ecological footprint in the US and EUKampf, C. E. 2011Publikation: Forskning › Konferenceabstrakt til konferenceCSR takes a stakeholder approach that considers a broader definition of people who can affect and are affected by firms (Freeman 1984, Donaldson & Preston 1995). Currently, CSR is conceptualized from the perspective of firms choosing their practices based on communication with these stakeholders. However, from a technology perspective, Howe (2009) argues that the boundaries of the firm are becoming porous, and through social media people are contributing some of their best energy for free. These technology empowered stakeholders can be resources for strategy when the firm is seen as having porous, rather than impermeable boundaries. Thus, social and mobile media can be approached as a force that works at further eroding boundaries between the firm and technology empowered individuals equipped with their personal agendas and social media capital. As an example of social media turning tradition on its head, Carrotmob.org turns a firm-focused understanding of the CSR conversation upside down by providing a platform for consumers to bring their ideas about CSR to local firms, engaging the firms in a competition to pledge a percentage of their profits during an afternoon towards reducing their ecological footprint. Then CarrotMob members use social media to recruit as many customers as possible to shop at that time, thus increasing both profits and available resources for the business to engage in sustainability. As sustainability and CSR are enacted differently in the US and EU (Matten and Moon 2004, Kampf 2007), this paper analyzes YouTube videos of CarrotMob events, comparing and contrasting ways in which CarrotMob events are conceptualized, practiced and presented differently in EU andUS cultural, and CSR contexts. Sources:Freeman, R. E, 1984. Strategic Management: A stakeholder approach. Boston: Pitman. ISBN 0273019139.Donaldson, T., Preston, L. E. 1995. "The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications". Academy of Management Review (Academy of Management) 20 (1): 71.Howe, J. 2008. Crowdsourcing: Why the power of the crowd is driving the future of business. Crown Business Publishers.Kampf, C. 2007. “Corporate social responsibility: WalMart, Maersk and the cultural bounds of representation in corporate web sites.” Corporate Communications: An International Journal. 12(1).Matten, D. and Moon, J. 2004. „Implicit‟ and „explicit‟ CSR: a conceptual framework for understanding CSR in Europe. ICCSR Research Papers Series– ISSN1479-5124 No. 29-2004. http://www.nottingham.ac.uk/business/ICCSR/pdf/ResearchPdfs/29-2004.pdf, visited 1 July 2005.OriginalsprogEngelskUdgivelsesdato2011Antal sider1StatusUdgivetKonferenceKonferenceEUKO the 11th Interdisciplinary Symposium of the Research Network European Cultures in Business and Corporate CommunicationLandDanmarkByAarhus Periode10-11-11 → 12-11-11
onsdag, 25. januar 2012 |
Conversations that matters: Measuring Corporate Reputation through a Stakeholder Network Perspective
Conversations that matters: Measuring Corporate Reputation through a Stakeholder Network PerspectiveRomenti, S. & Valentini, C. 2011Publikation: Forskning - peer review › PaperOriginalsprogEngelskUdgivelsesdato2011StatusUdgivetKonferenceKonferenceEUPRERA Congress 2011LandStorbritannienByLeedsPeriode08-09-11 → 10-09-11
onsdag, 25. januar 2012 |
A Theoretical framework for carrying on dialogue with social media stakeholders during crisis situations
A Theoretical framework for carrying on dialogue with social media stakeholders during crisis situationsRomenti, S., Murtarelli, G. & Valentini, C. 2011Publikation: Forskning - peer review › PaperOriginalsprogEngelskUdgivelsesdato2011StatusUdgivetKonferenceKonferenceCommunicating Crisis in an Age of Complexity. Second International Conference on Crisis Communication at the Beginning of the 21st CenturyLandDanmarkByAarhusPeriode06-10-11 → 08-10-11
fredag, 20. januar 2012 |
Building a Framework of Global Cooperation Beyond the Economic Performance of Companies in Developing Nations
Building a Framework of Global Cooperation Beyond the Economic Performance of Companies in Developing NationsFitriasari, D. & Kampf, C. E. 2011 Analysis of Social and Environmental Reporting as a Practice of Accountability to Stakeholders . Fitriasaari, D. (red.). Aarhus : Aarhus School of Business, Aarhus University s. 136-176. 40 s. (PhD thesis).Publikation: Forskning - peer review › Bidrag til bog/antologiWe examine the emerging generative force in developing SER (social and environmental reporting) that focuses on the economic performance of companies from developing nations. The focus raises our concern because it suggests that the development of SER is for shareholders and other capital suppliers. We observe that the focus is in direct contradiction to the original generative force of SER, i.e. stakeholder interests. This leads to the marginalization of other stakeholder groups' interests. In order to shift the focus of developing nations, cooperation between developing nations and SER standard setters is important because the cooperation is a place for negotiating and transforming conceptions. We adopt the sociological approach to culture because SER in developing nations has significant relations to national conditions. Foucault's history of subjectivity outlines the stages of social actors to give insights into their cultural values, Foucault's technology of the selfwith its care of one-self introduces the concept of social actors liberation from the history of subjectivity and thereby, to elaborate and transform their self-conception in relation to others' conceptions of identity. Laclau's construct of empty signifiers assists to allow communication between social actors as the processes underlying empty signifiers brings together homogeneous and heterogeneous particulars in one palce. Findings from our case study of a historical progression of Indonesia from the third century to the present day suggest the mix of national contexts and universal standards is desirable provided all social actors are willing to communicate and transform their conceptions. OriginalsprogEngelskTitelAnalysis of Social and Environmental Reporting as a Practice of Accountability to Stakeholders RedaktørerDewi FitriasaariAntal sider40UdgivelsesstedAarhusUdgiverAarhus School of Business, Aarhus UniversityUdgivelsesdato2011Sider136-176Kapitel4ISBN (trykt)978-8778825-79-7StatusUdgivetPublikationsserierNavnPhD thesisVol/bind2011:16ISSN (Trykt)1601-653X
torsdag, 15. december 2011 |
Exploring value creation from corporate-foresight activities
Exploring value creation from corporate-foresight activitiesRohrbeck, R. maj 2012 I : Futures. 44, 5, s. 440-452. 13 s.Publikation: Forskning - peer review › TidsskriftartikelThis paper looks at value creation from corporate futures research. Through a literature review, potential value creation is identified. This serves as guidance for an empirical investigation in which value creation is observed and linked to methods and practices. Using data from 20 case studies, three examples of value creation are discussed in detail. In addition, cross-case analysis allowed me to identify four success criteria for corporate foresight activities: (1) foresighters committed to creating value, (2) participation of internal stakeholders, (3) analysis that follows a systemic logic, and (4) methods and processes that are tailored to companies’ needs. The paper concludes with the recommendation to take a dynamic-capabilities perspective on future research into corporate foresight.OriginalsprogEngelskTidsskriftFuturesUdgivelsesdatomaj 2012Vol/bind44Tidsskriftsnummer5Sider440-452Antal sider13ISSN0016-3287DOIhttp://dx.doi.org/10.1016/j.futures.2012.03.006StatusE-pub ahead of print
