Innovation has become an imperative for most private firms but increasingly also in the public sector. Therefore, competences in innovation management are emphasized as one of today's most important competences by CEO's and governments alike.



The programme provides a general background on innovation management including

• the management of innovation from invention to commercialization
• innovation strategies, structures, and cultures
• market forces of innovation and market-oriented new product development
• the management of intellectual property rights
• Entrepreneurship

The programme creates a unique opportunity to experience the challenges throughout the new product development process and to develop a mutual understanding about the rationales on the technology as well as on the business management side. There is a broad empirical basis that such a mutual understanding is a key prerequisite for successful cooperation between R&D and marketing and ultimately for innovation success. The aim of the programme is therefore to enhance students' understandings about strategies, structures, processes, people and cultures to develop successful innovations and to enhance the innovative capability of firms.

_{Michael Mejlgaard Udby,
student at the MSc in Innovation Management}

"At the MSc in Innvation Management everything is build around 'hands on' work where we work with people from Research & Development departments to get a real life picture of how to develop new products. We have also had the opportunity to develop a product where we have been invited by a company to do further development at their facilities.

I would like to be part of a R&D team in a company with a lot of focus on innovation. Innovation managemnt helps me to see the bigger picture and eventually I would like to manage the process of innovation."