MAPP
Welcome to MAPP - Centre for Research on Customer Relations in the Food Sector.
We do research on how people eat and drink, and on which products they like and buy. Come back for news on our research, new publications and events.
You can also find MAPP on Facebook now. Find us at www.facebook.com/mappcentre.au
MAPP Workshop 2012 - Call for Abstracts
We are happy to invite you to the 10th International MAPP Workshop on Consumer Behaviour and Food Marketing. This year the title is 'Hedonic Marketing: The Interaction of Sensory and Informational Characteristics in Food Products'.
The workshop takes place 15-16 May 2012 at Hotel Comwell Kongebrogaarden in Middelfart, Denmark.
The MAPP workshop is an intimate forum, limited to 30 participants. Researchers from academia and industry present innovative research, meet future collaborators and discuss the latest ideas.
The deadline for submission of abstracts is 29 February 2012. Read the Call for Abstracts
- Stephan Zielke
New associate professor conducts research into price images
In September, Stephan Zielke was employed as an associate professor at the Department of Business Administration, where he will take a closer look at the thoughts and emotions of consumers in connection with supermarket prices.
Associate Professor Stephan Zielke joins MAPP
We are very pleased to welcome Stephan Zielke to MAPP. Stephan Zielke has been associate professor of marketing at the Department of Business Administration since 2011.
Stephan Zielke's research focusses on different aspects of retail marketing, especially retail pricing and point-of-sale marketing.
In the field of behavioural pricing, he has published articles about price images in food retailing, how these are influenced by different information cues, how price-related emotions mediate cognitive price perceptions, which causes customers assign to their price perceptions and how price satisfaction is formed.
Stephan Zielke has been employed at the Institute of Marketing and Retailing at the University of Göttingen in Germany, where he completed his postdoctoral thesis about an extended perspective for the analysis of retail price images in 2009. Recently, he has held a position as associate professor at the Rouen Business School in France.
Eatwell Stakeholder Consultation Workshop
Healthy eating has become a major public health concern, prompting many European Member States to take measures to improve their citizens’ diets. But how effective are their interventions? How strong is the evidence base for making evidence-based policy decisions?
These are the issues addressed by the Eatwell project – ‘Interventions to Promote Healthy Eating Habits: Evaluation and Recommendations’, running from April 2009 to September 2012, in which MAPP is participating. Further information can be found here: http://www.eatwellproject.eu/en/
The workshop is one of four workshops across Europe, open to stakeholders from the public and private sectors as well as consumer organizations in Denmark and Scandinavia. It takes place 2 March 2012 at 9.00 to 15.00 in Copenhagen.
If you are interested in participating, please contact Merete Elmann at meer@asb.dk to receive further information on the workshop by 15 January.
MAPP Conference 2011 - Understanding and creating the future markets for food: Challenges for research on customer relations in the food sector
The annual MAPP Conference took place Wednesday 16 November 2011 at Comwell Kongebrogaarden in Middelfart.
We had a very interesting and inspiring day where experts, with point of departure in current trends in the food sector, pointed out pressing research questions and ways of dealing with them.
Download slides from the conference
See photos from the conference
Lisa E. Bolton, Associate Professor of Marketing from the Pennsylvania State University, USA, presented the seminar Revealing the Downside of Remedy Marketing Tuesday 13 December 2011.
Lisa E. Bolton's research focuses on judgment and decision-making by managers and consumers, with substantive interests in new products, pricing, risk perceptions, and consumer spending and finances. She has published in leading marketing journals, including the Journal of Marketing Research, the Journal of Consumer Research, and Sloan Management Review.
Nynke van der Laan, MSc, Image Sciences Institute – University Medical Center Utrecht, The Netherlands, presented the seminar Biomarkers of food reward and decision-making Wednesday 30 November 2011.
Nynke van der Laan is a PhD-candidate at the Image Sciences Institute. Her PhD-research focuses on gaining more insight into decision-making processes and on the application of neuro-imaging (fMRI) and eye-tracking techniques to predict food choice. Both measures are regarded as implicit, i.e., they are only under limited (conscious) cognitive control. This enables a more objective approach to investigating decision-making processes.
Katrine Christensen - New research assistant
MAPP welcomes research assistant Katrine Christensen who will be working for Lars Esbjerg on the EU project RECAPT. Read more about the project
Recent published peer-reviewed articles
Grønhøj, A., & Thøgersen, J. Action speaks louder than words: The effects of personal attitudes and family norms on adolescents’ pro-environmental behavior. Journal of Economic Psychology, 33, 292-302, 2011.
Pérez-Cueto, F. J. A., Aschemann-Witzel, J., Shankar, B., Brambila-Macias, J., Bech-Larsen, T., Mazzocchi, M., et al. Assessment of evaluations made to healthy eating policies in Europe: a review within the EATWELL Project. Public Health Nutrition, 2011.
Grunert, K. G., Verbeke, W., Kügler, J., Saeed, F., & Scholderer, J. – Use of consumer insight in the new product development process in the meat sector. Meat Science, 89(3), 251-258, 2011.
Find more publications here
Go to Research@asb and find more information about MAPP's latest publications.
