The MAPP Workshop takes place every year in the spring.

The workshop is an international event and an intimate forum, limited to 30 participants.

The focus of the workshop is consumer behaviour and food marketing.

The 2012 workshop was the 10th international MAPP Workshop and it took place 15-16 May 2012 in Middelfart, Denmark.

The workshop title was 'Hedonic marketing: The interaction of sensory and informational characteristics in food products'.

See more information about the MAPP Workshop 2012

Previous workshops titles: 

• 9th workshop, Consumer Behaviour in Retail Settings, 2011
• 8th workshop, Innovative methods in consumer research, 2010 
• 7th workshop, Food choice and sustainability, 2009 
• 6th workshop, Family dinner: Opportunities and challenges of researching families and children as food consumers, 2008
• 5th workshop, Healthy eating: Strategies for behavioural change and market growth, 2007
• 4th workshop, Food innovation and new product development, 2006
• 3rd workshop: Consumer reactions to food branding and labelling, 2005
• 2nd workshop: Consumers, food and convenience, 2004
• 1st workshop: Consumer perceptions of healthiness of food and consumer acceptance of new functional foods, 2003