MAPP Workshop 2012
MAPP Workshop 2012
10th International MAPP Workshop on Consumer Behaviour and Food Marketing
Hotel Comwell Kongebrogaarden, Middelfart, Denmark
15-16 May 2012
Hedonic marketing: The interaction of sensory and informational characteristics in food products
Food products are to an increasing extent marketed based on informational characteristics like health and sustainability, but at the same time the taste and other sensory characteristics of food are still the main drivers of food choice. The 10th International MAPP Workshop on Consumer Behaviour and Food Marketing focused on how experience- and information-based characteristics can be combined to promote the future success of new food products.
The MAPP workshop is an intimate forum, limited to 30 participants. Researchers from academia and industry present innovative research, meet future collaborators and discuss the latest ideas.
