MAPP
Welcome to MAPP - Centre for Research on Customer Relations in the Food Sector.
We do research on how people eat and drink, and on which products they like and buy. Come back for news on our research, new publications and events.
You can also find MAPP on Facebook now. Find us at www.facebook.com/mappcentre.au
- MAPP Workshop 2012
MAPP Workshop 2012
The 10th International MAPP Workshop on Consumer Behaviour and Food Marketing took place 15-16 May 2012 at Kongebrogaarden in Middelfart, Denmark. This year the title was 'Hedonic Marketing: The Interaction of Sensory and Informational Characteristics in Food Products'.
Download presentations from the workshop
Danes top international health study
Denmark stands out in a new international study. It is the only country where there is widespread acceptance by the general public that politicians increase taxes to promote healthy eating habits.
Alice Grønhøj and Tino Bech-Larsen highly commended award winners at Literati Network Awards for Excellence 2012
The Department of Business Administration and MAPP congratulates Alice Grønhøj and Tino Bech-Larsen for their paper being chosen as a Highly Commended Award Winner at the Literati Network Awards for Excellence 2012.
Alice Grønhøj, Tino Bech-Larsen, Kara Chan and Gerard Prendergast's article has been published in Young Consumers: Insight and Ideas for Responsible Marketers, and it is entitled 'Danish and Chinese adolescents' perceptions of healthy eating and attitudes toward regulatory measures'.
The award winning papers are chosen following consultation amongst the journal’s editorial team, many of whom are eminent academics or managers. This paper has been selected as it was one of the most impressive pieces of work the team has seen throughout 2011.
- Besøgende besvarer online-spørgeskemaer
MAPP deltager i Forskningens Døgn 2012
Forskningens Døgn 2012 var en succes. Vores MAPP stand 'Hvad skal vi spise i dag?' var rigtig godt besøgt, og både vores online spørgeskemaer og ostesmagning var populære. Derudover havde vi en masse spændende snakke med interesserede omkring vores forskning i forbrugere og fødevarer.
Forskningens Døgn fandt sted fredag den 20. april 2012 på Aarhus Universitet. Forskningens Døgn er et initiativ igangsat af Videnskabsministeriet, som byder på forskning i øjenhøjde, og årets tema var EUROPA.
Six-step model to improve public health
The international EATWELL research project on healthy eating habits has resulted in a new six-step model. The model will help to streamline public health campaigns and thereby improve public health.
EU project to investigate the role of health-related claims and symbols in consumer behaviour
Today, insights on how health claims and symbols result in understanding, purchasing and
consumption are limited. A new EU research project, in which MAPP is a major player, sets out to develop recommendations on how health claims and symbols can be used to strengthen informed choice, healthy eating and industrial competitiveness.
Health-related symbols and claims may be potentially influential in supporting informed choice, furthering healthier consumer food choices, and strengthening competitiveness of the European food industry in bringing about food products that support a healthier lifestyle.
The objectives of the CLYMBOL project are to determine how health-related symbols and claims, in their context, are understood by consumers, and how they affect purchasing and consumption.
MAPP will participate in the project as one of 14 partners from all over Europe. The project starts later in 2012 and runs until 2016, and it will draw heavily on the involvement of stakeholders from the whole food sector to ensure results with high practical relevance.
The project receives 22 million DKK from EU's Seventh Framework Programme, of which approx 2.5 million are allocated MAPP.
Mia Holck Kjærgaard - New MAPP PhD student
MAPP welcomes Mia Holck Kjærgaard who has started as a PhD Student with supervisor Helle A. Søndergaard. Mia’s project title is 'Open innovation via a virtual network of university-industry collaboration'.
The aim of Mia’s PhD project is to research the idea of taking innovation networking to the next level by exploring a virtual approach to innovation communities. The focus will be on a virtual approach to establishing a university-industry innovation community where a network of universities, GTS institutions, large food producers and food SMEs can broadcast their ideas and questions online.
The participants in the community will be able to post problems and challenges and give feedback and input to problem solutions related to innovation. The aim is to enable the sharing of knowledge and possibly the transfer of technology via the challenges and solutions posted in the platform. Furthermore, the platform can foster learning across different fields allowing knowledge to flow more freely within the food industry.
The PhD project is part of the inSPIRe Food platform.
- Stephan Zielke
New associate professor conducts research into price images
In September, Stephan Zielke was employed as an associate professor at the Department of Business Administration, where he will take a closer look at the thoughts and emotions of consumers in connection with supermarket prices.
Associate Professor Stephan Zielke joins MAPP
We are very pleased to welcome Stephan Zielke to MAPP. Stephan Zielke has been associate professor of marketing at the Department of Business Administration since 2011.
Stephan Zielke's research focusses on different aspects of retail marketing, especially retail pricing and point-of-sale marketing.
In the field of behavioural pricing, he has published articles about price images in food retailing, how these are influenced by different information cues, how price-related emotions mediate cognitive price perceptions, which causes customers assign to their price perceptions and how price satisfaction is formed.
Stephan Zielke has been employed at the Institute of Marketing and Retailing at the University of Göttingen in Germany, where he completed his postdoctoral thesis about an extended perspective for the analysis of retail price images in 2009. Recently, he has held a position as associate professor at the Rouen Business School in France.
Eatwell Stakeholder Consultation Workshop
Healthy eating has become a major public health concern, prompting many European Member States to take measures to improve their citizens’ diets. But how effective are their interventions? How strong is the evidence base for making evidence-based policy decisions?
These are the issues addressed by the Eatwell project – ‘Interventions to Promote Healthy Eating Habits: Evaluation and Recommendations’, running from April 2009 to September 2012, in which MAPP is participating. Further information can be found here: http://www.eatwellproject.eu/en/
The workshop was one of four workshops across Europe, open to stakeholders from the public and private sectors as well as consumer organizations in Denmark and Scandinavia. It took place 2 March 2012 in Copenhagen.
MAPP Conference 2011 - Understanding and creating the future markets for food: Challenges for research on customer relations in the food sector
The annual MAPP Conference took place Wednesday 16 November 2011 at Comwell Kongebrogaarden in Middelfart.
We had a very interesting and inspiring day where experts, with point of departure in current trends in the food sector, pointed out pressing research questions and ways of dealing with them.
Download slides from the conference
See photos from the conference
Recent published peer-reviewed articles
Grønhøj, A., & Thøgersen, J. Action speaks louder than words: The effects of personal attitudes and family norms on adolescents’ pro-environmental behavior. Journal of Economic Psychology, 33, 292-302, 2011.
Pérez-Cueto, F. J. A., Aschemann-Witzel, J., Shankar, B., Brambila-Macias, J., Bech-Larsen, T., Mazzocchi, M., et al. Assessment of evaluations made to healthy eating policies in Europe: a review within the EATWELL Project. Public Health Nutrition, 2011.
Grunert, K. G., Verbeke, W., Kügler, J., Saeed, F., & Scholderer, J. – Use of consumer insight in the new product development process in the meat sector. Meat Science, 89(3), 251-258, 2011.
Find more publications here
