The best way to find specific MAPP publications is to search in the publication database of Aarhus University.

Find lists of the most recent publications and publications in press in the menu to the left.

E-mail badmassist@au.dk if you have questions or problems in connection with one of our publications.

MAPP has done research in specific research areas such as:

• Beef
• Biotechnologies
• Branding
• Children and teens as consumers
• Competitor analysis
• Consumer behaviour
• Consumer-led new product development
• Consumer product demand
• Consumer policy
• Consumer psychology
• Convenience
• Corporate and marketing communications
• Family decision-making processes
• Fish
• Food and agribusiness marketing
• Food industry
• Food related lifestyle
• Functional foods
• Genetically modified foods
• Healthy eating
• Innovation and product development
• Laddering technique
• Market research methods
• Marketing strategy
• Means-end chains
• Nutrition labeling
• Organic food
• Pork
• Pricing
• Product development of foods
• Product packaging
• Processing technologies
• Quantitative methods
• Retailing
• Segmentation and design of healthy eating campaigns
• Sustainable consumption
• Value chains