Alice Grønhøj

• Consumer behaviour
• Family decision-making processes
• Consumer socialisation 
• Young consumers
• Consumption and the environment
• Qualitative research methods

Current research projects

• Step-by-step improvements of children’s preferences towards healthier foods. Supported by The Danish Council for Strategic Research (FøSu), 2007-2009
• FEEDBACK motivated electricity savings in the home. Supported by ELFOR, 2006-2008
• The environmental consumer socialization of young people. Supported by The Danish Social Science Research Council, 2003-2007
  

Academic and practical experience 

• 2007-: Associate professor at Department of Marketing and Statistics, Aarhus School of Business, Aarhus University  
• 2003-2007: Assistant professor at Department of Marketing and Statistics, Aarhus School of Business  
• 1997-2002: PhD student and research assistant, Department of Marketing, Aarhus School of Business
• 1997: MSc in Economics and Business Administration, University of Southern Denmark 

Other academic activities

• 2006-: Treasurer of IAREP (International Association for Research in Economic Psychology)
• 2006-: Country representative of IAREP
• 2005-: Group coordinator of Children, Teenagers and Families as consumers at Department of Marketing and Statistics
• 1997-: Member of research groups Marketing and Sustainability and Forum for Social Science Research concerning the environment at Aarhus School of Business 

Teaching areas 

• Marketing
• Consumer behaviour
• Market research methods