Professor
Dr.merc.
PhD
MSc (Econ)
John Thøgersen is professor in economic psychology at
Department of Marketing and Statistics. John Thøgersen is coordinator of the Forum for Social Science Research concerning the Environment and the Marketing and Sustainability Research Group. Moreover, he is connected to
MAPP – Centre for research on customer relations in the food sector.
Research areas
- Consumer behaviour
- Social and environmental marketing
- Consumer and environmental protection
- The motivational roots of norms for environmentally responsible behaviour
- The role of moral norms in consumer decision-making
- Media influences on consumer perceptions, attitudes and behaviour
Current research projects
- Motives of Organic Food Buyers in China, Brazil and Europe. Financed by a grant from Danish Agency for Science, Technology and Innovation, the Sino-Danish network activities, 2009-10
- FEEDBACK motivated electricity saving in the home based on visualization and new measurement technique. The project is sponsored by ELFOR in 2006-2008 and is carried out in collaboration between a number of research institutions and private companies (see http://www.akf.dk/feedback/).
- Moral norms and environmentally significant consumer choices, MESSIC. Sponsored by Danish Social Science Research Council in 2004-2007.
- Consumer decision-making on organic products, CONDOR. An international project with partners from eight European countries, financed by EU's 5th framework programme. John Thøgersen is the manager of the Danish part of the project, which is carried out by MAPP.
- Breaking the habitual choice of private cars. Sponsored by the Danish Environmental Research Programme in 2000-2004 as part of the Centre for Transport Research on environmental and health Impacts and Policy (TRIP).
Academic and practical experience
- 2009: Visiting scholar, Institute of vocational education and work studies, Technical University of Berlin, Germany
- March 2007 and April 2008: Visiting Professor, the Business School of Sun Yat-Sen University, Guangzhou, China
- May 2006: Visiting scholar, Faculty of Economics, University of Algarve, Portugal
- 2005-: Editor of Journal of Consumer Policy, published by Springer
- 2004: Visiting scholar, Department of Social and Organizational Psychology, Leiden University, the Netherlands
- 2001-: Professor in economic psychology, Department of Marketing and Statistics, Aarhus School of Business, Aarhus University
- July 1997 and April 1999: Visiting Professor, Zentrum für Umfragen, Methoden und Analysen, Mannheim, Germany
- 1995-1996: Visiting scholar, Institute for International Studies, Stanford University
- 1986-2000: Associate professor, Department of Marketing
Before joining Aarhus School of Business in 1986, John Thøgersen held positions at Aalborg University, Copenhagen University and University of Sussex. He also worked a period as academic secretary for the Unemployment Research Initiative, Danish Social Science Research Council.
Administrative experience
- 2003-2004: Member of the Faculty Research Committee
- 2000-2004: Member of the board of Centre for Transport Research on Environmental and Health Impacts and Policy (TRIP)
- 1994-: Coordinator of the Forum for Social Science Research concerning the Environment (previously the Business Environment Research Group) and the Marketing and Sustainability Research Group (previously the Marketing and Environment Research Group)
- 1992-1997: Member of the board of Centre for Social Science Research concerning the Environment, CeSam
- 1987-1993: Member of the Council and the Section Council concerning the university sector of the Association of Danish Lawyers and Economists
- 1987-1993: Representative for the research and teaching staff at the Faculty of Business Administration
- 1987-1988: Member and chairman of the Pedagogical Committee of the Staff-Student Study Committee of the Faculty of Business Administration
- 1986-1988: Member of the Staff-Student Study Committee of the Faculty of Business Administration
Advisory committees
- 2009-2012: Member of the reference group of the Swedish research project Promoting environmentally friendly behaviour through feedback: Energy saving in the household
- 2008-2012: Member of the reference group of the Norvegian research project Environmental Policy and Human Action
- 2007-2010: Member of the reference group of the Swedish research project The metabolism of the household: Modelling the indirect environmental impact of the buying decisions of households and developing interventions to reduce emissions and system effects.
- 2003-2008: Member of the reference group of the Swedish research project Sustainable Households: Attitudes, Resources and Policy Instruments (SHARP)
- 2000: Member of the expert supervisor committee for the Danish Environmental Protection Agency's project on the effectiveness of weight-based waste fees in Denmark
- 1999: Member of the working group on consumer policy of the Danish Consumer Protection Agency's Labelling Committee
- 1997-1998: Member of Council of Technology Working Group on Recycling
- 1993: Member of the Swedish Waste Research Council's Programme Development Committee for research concerning the consumers' contribution to a sustainable Sweden
Teaching areas
John Thøgersen is currently teaching courses in:
- Economic psychology
- Social marketing
He has also been teaching:
- Consumer behaviour
- Current issues in consumer behaviour research
- Introductory marketing
- Environmental marketing
- Consumers and the environment
- Consumer behaviour and e-business
And he has been the supervisor of a large number of BA, part-time MBA, and MSc theses as well as PhD dissertations.
Cast
"Green shopping: For selfish reasons or the common good?" by John Thøgersen, January 2010.
"Campaigning to make people change" by John Thøgersen, December 2009.